AVOCADOO
BUSINESS LAUNCH STRATEGY
STRATEGIC
& VISUAL
BRAND
CONSULTANT
STRATEGIC
& VISUAL
BRAND
CONSULTANT
STRATEGIC
& VISUAL
BRAND
CONSULTANT
SABRINA SAVANCIUC
SABRINA SAVANCIUC
SABRINA SAVANCIUC
SABRINA SAVANCIUC
SABRINA SAVANCIUC
Brand
I help brands look like they’re finally found themselves.
Think of me as your brand’s stylist, therapist, future teller and biggest cheerleader rolled into one. I dig into what makes your business really tick, then translate that into a look, a voice, and a vibe that feels like “Oh, yes. This is us.” I’ve spent over 12 years in the wild world of hospitality, beauty, wellness, health, fashion, and art - building my own brands, rescuing others from identity crises, and sprinkling just enough strategy into the creative mix to make sure the magic actually works in the real world.
Because when your brand feels right, it shows. And people can’t help but fall for it.
Consultant
Strategy
Brand
I help brands look like they’re finally found themselves.
Think of me as your brand’s stylist, therapist, future teller and biggest cheerleader rolled into one. I dig into what makes your business really tick, then translate that into a look, a voice, and a vibe that feels like “Oh, yes. This is us.” I’ve spent over 12 years in the wild world of hospitality, beauty, wellness, health, fashion, and art - building my own brands, rescuing others from identity crises, and sprinkling just enough strategy into the creative mix to make sure the magic actually works in the real world.
Because when your brand feels right, it shows. And people can’t help but fall for it.
Consultant
Strategy
I help brands look like they’re finally found themselves.
Think of me as your brand’s stylist, therapist, future teller and biggest cheerleader rolled into one. I dig into what makes your business really tick, then translate that into a look, a voice, and a vibe that feels like “Oh, yes. This is us.” I’ve spent over 12 years in the wild world of hospitality, beauty, wellness, health, fashion, and art - building my own brands, rescuing others from identity crises, and sprinkling just enough strategy into the creative mix to make sure the magic actually works in the real world.
Because when your brand feels right, it shows. And people can’t help but fall for it.
COFOUNDED, RAN
AND SOLD TWO BUSINESS
WITH 2M+ TURNOVER
COFOUNDED, RAN
AND SOLD TWO BUSINESS
WITH 2M+ TURNOVER
12+ ENTREPRENEURIAL
AND CONSULTING
EXPERIENCE
12+ ENTREPRENEURIAL
AND CONSULTING
EXPERIENCE
AWARDED FORBES
30 UNDER 30
AWARDED FORBES
30 UNDER 30
OVER 15+ AWARDS
FOR BUSINESS ACTIVITY
OVER 15+ AWARDS
FOR BUSINESS ACTIVITY
BUSINESS MIND
CREATIVE HEART
BUSINESS MIND
CREATIVE HEART
INTERNATIONALLY
EDUCATED
INTERNATIONALLY
EDUCATED
I believe we’re living in a time where only the healthiest, most authentic businesses, the ones truly aligned with their values and mission will keep growing, building communities, shifting mindsets, creating value, and winning big.
What I do is called Business Authenticity & Visual Alignment. First, we dig deep to uncover and define the true essence of your business. Then, we make sure every single visual expression of your brand reflects and reinforces that identity.
I believe we’re living in a time where only the healthiest, most authentic businesses, the ones truly aligned with their values and mission will keep growing, building communities, shifting mindsets, creating value, and winning big.
What I do is called Business Authenticity & Visual Alignment. First, we dig deep to uncover and define the true essence of your business. Then, we make sure every single visual expression of your brand reflects and reinforces that identity.
What
Business Authenticity
& Visual Alignment
I do
Best
I believe we’re living in a time where only the healthiest, most authentic businesses, the ones truly aligned with their values and mission will keep growing, building communities, shifting mindsets, creating value, and winning big.
What I do is called Business Authenticity & Visual Alignment. First, we dig deep to uncover and define the true essence of your business. Then, we make sure every single visual expression of your brand reflects and reinforces that identity.
What
Business Authenticity
& Visual Alignment
I do
Best
I believe we’re living in a time where only the healthiest, most authentic businesses, the ones truly aligned with their values and mission will keep growing, building communities, shifting mindsets, creating value, and winning big.
What I do is called Business Authenticity & Visual Alignment. First, we dig deep to uncover and define the true essence of your business. Then, we make sure every single visual expression of your brand reflects and reinforces that identity.
What
Business Authenticity
& Visual Alignment
I do
Best
SERVICES
BUSINESS AUTHENTICITY
The first step will be an introduction and immersion into the universe of your business , a phase where I’ll be asking lots of questions to help all of us better understand how it all began and why, how it’s evolved over time, and, most importantly, where you want it to go next.
I strongly believe that a business’s identity and direction are, in many ways, a reflection of its founder. So many of these questions will naturally blend strategic business aspects with more personal ones, your ambitions, desires, and the way you relate to your brand and vision.
My goal throughout this process is to guide us toward uncovering the true intentions behind the business. to understand deeply what we want to achieve and then translate that into a set of guiding “rules” or a brand playbook. This document will become your long-term brand bible, helping steer and align every future business decision.
This first step includes a series of brand immersion sessions, conversations, interviews, and questionnaires, followed by moodboard creation and a deep exploration of the business essence. From there, we’ll move on to defining the brand’s direction, identity, and building this foundational playbook together.
BUSINESS VISUAL ALIGNMENT
The second step is where things get practical. This is when we start bringing the new identity to life and applying it across different touchpoints, from the website, to product design, presentation layouts, and the Instagram page, launching events and photosessions. This can even mean creating the right briefings and keeping in touch with architects, and other partners to make sure the results are in line with the new identity.
My role here is to make sure that every creative and strategic decision we make during this phase stays true to the brand’s identity, that everything feels cohesive, intentional, and unmistakably you.
COMMUNICATION STRATEGY
The communication strategy is where we define how your brand speaks to the world, the tone, the rhythm, and the personality behind every word, image, and gesture. It’s about translating the brand’s essence into consistent and meaningful conversations across all channels, from social media and website copy to press releases, collaborations, and client interactions.
My goal in this phase is to create a clear and actionable framework that helps anyone representing the brand communicate with the same voice, one that feels authentic, aligned, and instantly recognizable. It’s not just about what we say but about how we make people feel through every message we share.
PRODUCT DEVELOPMENT STRATEGY
The product development strategy focuses on shaping or refining the products and experiences that bring the brand to life. It’s about making sure that every product, service, or offering reflects the brand’s identity and values, not just in how it looks, but in how it feels and performs.
In this phase, we explore how each product connects to the overall story, what it communicates, and how it supports the long-term vision of the brand. My goal is to ensure that every new development feels intentional, aligned, and naturally part of the same ecosystem, so that the brand grows coherently and beautifully over time.
BRAND IDENTITY
The brand identity is the heart of it all, the visual and emotional expression of who you are, whether we’re talking about a business or a personal brand. It’s how your essence translates into shapes, colors, words, and experiences that people instantly recognize and connect with.
This phase is about defining what makes the brand unique, how it should look, sound, and feel across every touchpoint. My goal is to capture the true personality behind the brand and bring it to life in a way that feels authentic, timeless, and aligned with the larger vision, so that everything that follows builds naturally from this foundation.
PERSONAL VISUAL ALIGNMENT
The personal brand alignment is about ensuring that you, as a brand yourself, are fully in tune with your own values — and equally aligned with the business or brand you represent. When these two worlds reflect and strengthen one another, they create a powerful, coherent story that feels authentic and magnetic.
This phase explores how your personal presence — visually, aesthetically, and through communication — can naturally build upon and enhance the main brand. We look at how you show up: your visual style, your tone of voice, your core messages, and how they all contribute to the larger narrative. My goal is to create harmony between the personal and professional identities, so that together they elevate the brand’s perception and deepen its impac
PHOTO SESSION GUIDANCE
Photo Session Guidance is about making sure every image,whether it’s for you personally or for your brand truly reflects who you are and what you want to communicate. A photoshoot can often feel intimidating or uncertain, but with the right direction, it becomes a creative and empowering experience.
My role is to guide you through the entire process with both aesthetic sensitivity and strategic vision. From choosing the right mood, setting, outfits, and photographer, to defining the energy and story behind each shot, I help ensure everything aligns with your personal essence or brand identity. The result is a collection of images that not only look beautiful but also feel authentic, cohesive, and deeply aligned with the story you want to tell.
BUSINESS TREND UPDATE
The business trend update is about staying aware of what’s happening around us, understanding how the world, the market, and consumer behavior are evolving, and how these shifts might influence or inspire the brand’s next moves.
This phase brings a fresh perspective on emerging trends, aesthetic directions, and strategic opportunities relevant to your business. My goal is to identify what truly resonates with your brand’s DNA, so we can adapt intelligently rather than react impulsively, keeping the brand current, inspired, and one step ahead while remaining true to its core identity.
BUSINESS LAUNCH STRATEGY
The business launch strategy is where everything we’ve built comes together and meets the world for the first time. It’s the moment when the brand takes its first public step, with clarity, confidence, and a clear sense of purpose.
This phase focuses on crafting a smart and emotionally resonant launch plan: defining the key messages, timing, visuals, tone, and experiences that will introduce the brand in the most impactful way. My goal is to ensure that the launch doesn’t just create visibility, but connection, that it positions the brand powerfully, tells a compelling story, and sets the foundation for lasting growth.
ENTREPRENEUR GUIDANCE - FROM IDEA TO REALITY
Entrepreneur Guidance – From Idea to Reality is about walking alongside you through one of the most delicate and defining moments of your journe, launching or repositioning your business. These stages can often feel overwhelming, filled with countless decisions and emotions, and having someone who truly listens and understands both you and your vision makes all the difference.
My role here is to be that steady presence, guiding you with business expertise and creative clarity, helping you keep your eyes on the bigger picture, stay anchored in your values, and make decisions that align with your brand’s true direction. I know every step of this process, what needs to be done, and when. I can walk you through it with structure, warmth, and care, while keeping faith and optimism alive, even when things feel uncertain.
BUSINESS AUTHENTICITY
The first step will be an introduction and immersion into the universe of your business , a phase where I’ll be asking lots of questions to help all of us better understand how it all began and why, how it’s evolved over time, and, most importantly, where you want it to go next.
I strongly believe that a business’s identity and direction are, in many ways, a reflection of its founder. So many of these questions will naturally blend strategic business aspects with more personal ones, your ambitions, desires, and the way you relate to your brand and vision.
My goal throughout this process is to guide us toward uncovering the true intentions behind the business. to understand deeply what we want to achieve and then translate that into a set of guiding “rules” or a brand playbook. This document will become your long-term brand bible, helping steer and align every future business decision.
This first step includes a series of brand immersion sessions, conversations, interviews, and questionnaires, followed by moodboard creation and a deep exploration of the business essence. From there, we’ll move on to defining the brand’s direction, identity, and building this foundational playbook together.
BUSINESS VISUAL ALIGNMENT
The second step is where things get practical. This is when we start bringing the new identity to life and applying it across different touchpoints, from the website, to product design, presentation layouts, and the Instagram page, launching events and photosessions. This can even mean creating the right briefings and keeping in touch with architects, and other partners to make sure the results are in line with the new identity.
My role here is to make sure that every creative and strategic decision we make during this phase stays true to the brand’s identity, that everything feels cohesive, intentional, and unmistakably you.
COMMUNICATION STRATEGY
The communication strategy is where we define how your brand speaks to the world, the tone, the rhythm, and the personality behind every word, image, and gesture. It’s about translating the brand’s essence into consistent and meaningful conversations across all channels, from social media and website copy to press releases, collaborations, and client interactions.
My goal in this phase is to create a clear and actionable framework that helps anyone representing the brand communicate with the same voice, one that feels authentic, aligned, and instantly recognizable. It’s not just about what we say but about how we make people feel through every message we share.
PRODUCT DEVELOPMENT STRATEGY
The product development strategy focuses on shaping or refining the products and experiences that bring the brand to life. It’s about making sure that every product, service, or offering reflects the brand’s identity and values, not just in how it looks, but in how it feels and performs.
In this phase, we explore how each product connects to the overall story, what it communicates, and how it supports the long-term vision of the brand. My goal is to ensure that every new development feels intentional, aligned, and naturally part of the same ecosystem, so that the brand grows coherently and beautifully over time.
BRAND IDENTITY
The brand identity is the heart of it all, the visual and emotional expression of who you are, whether we’re talking about a business or a personal brand. It’s how your essence translates into shapes, colors, words, and experiences that people instantly recognize and connect with.
This phase is about defining what makes the brand unique, how it should look, sound, and feel across every touchpoint. My goal is to capture the true personality behind the brand and bring it to life in a way that feels authentic, timeless, and aligned with the larger vision, so that everything that follows builds naturally from this foundation.
PERSONAL VISUAL ALIGNMENT
The personal brand alignment is about ensuring that you, as a brand yourself, are fully in tune with your own values — and equally aligned with the business or brand you represent. When these two worlds reflect and strengthen one another, they create a powerful, coherent story that feels authentic and magnetic.
This phase explores how your personal presence — visually, aesthetically, and through communication — can naturally build upon and enhance the main brand. We look at how you show up: your visual style, your tone of voice, your core messages, and how they all contribute to the larger narrative. My goal is to create harmony between the personal and professional identities, so that together they elevate the brand’s perception and deepen its impac
PHOTO SESSION GUIDANCE
Photo Session Guidance is about making sure every image,whether it’s for you personally or for your brand truly reflects who you are and what you want to communicate. A photoshoot can often feel intimidating or uncertain, but with the right direction, it becomes a creative and empowering experience.
My role is to guide you through the entire process with both aesthetic sensitivity and strategic vision. From choosing the right mood, setting, outfits, and photographer, to defining the energy and story behind each shot, I help ensure everything aligns with your personal essence or brand identity. The result is a collection of images that not only look beautiful but also feel authentic, cohesive, and deeply aligned with the story you want to tell.
BUSINESS TREND UPDATE
The business trend update is about staying aware of what’s happening around us, understanding how the world, the market, and consumer behavior are evolving, and how these shifts might influence or inspire the brand’s next moves.
This phase brings a fresh perspective on emerging trends, aesthetic directions, and strategic opportunities relevant to your business. My goal is to identify what truly resonates with your brand’s DNA, so we can adapt intelligently rather than react impulsively, keeping the brand current, inspired, and one step ahead while remaining true to its core identity.
BUSINESS LAUNCH STRATEGY
The business launch strategy is where everything we’ve built comes together and meets the world for the first time. It’s the moment when the brand takes its first public step, with clarity, confidence, and a clear sense of purpose.
This phase focuses on crafting a smart and emotionally resonant launch plan: defining the key messages, timing, visuals, tone, and experiences that will introduce the brand in the most impactful way. My goal is to ensure that the launch doesn’t just create visibility, but connection, that it positions the brand powerfully, tells a compelling story, and sets the foundation for lasting growth.
ENTREPRENEUR GUIDANCE - FROM IDEA TO REALITY
Entrepreneur Guidance – From Idea to Reality is about walking alongside you through one of the most delicate and defining moments of your journe, launching or repositioning your business. These stages can often feel overwhelming, filled with countless decisions and emotions, and having someone who truly listens and understands both you and your vision makes all the difference.
My role here is to be that steady presence, guiding you with business expertise and creative clarity, helping you keep your eyes on the bigger picture, stay anchored in your values, and make decisions that align with your brand’s true direction. I know every step of this process, what needs to be done, and when. I can walk you through it with structure, warmth, and care, while keeping faith and optimism alive, even when things feel uncertain.
BUSINESS AUTHENTICITY
The first step will be an introduction and immersion into the universe of your business , a phase where I’ll be asking lots of questions to help all of us better understand how it all began and why, how it’s evolved over time, and, most importantly, where you want it to go next.
I strongly believe that a business’s identity and direction are, in many ways, a reflection of its founder. So many of these questions will naturally blend strategic business aspects with more personal ones, your ambitions, desires, and the way you relate to your brand and vision.
My goal throughout this process is to guide us toward uncovering the true intentions behind the business. to understand deeply what we want to achieve and then translate that into a set of guiding “rules” or a brand playbook. This document will become your long-term brand bible, helping steer and align every future business decision.
This first step includes a series of brand immersion sessions, conversations, interviews, and questionnaires, followed by moodboard creation and a deep exploration of the business essence. From there, we’ll move on to defining the brand’s direction, identity, and building this foundational playbook together.
BUSINESS VISUAL ALIGNMENT
The second step is where things get practical. This is when we start bringing the new identity to life and applying it across different touchpoints, from the website, to product design, presentation layouts, and the Instagram page, launching events and photosessions. This can even mean creating the right briefings and keeping in touch with architects, and other partners to make sure the results are in line with the new identity.
My role here is to make sure that every creative and strategic decision we make during this phase stays true to the brand’s identity, that everything feels cohesive, intentional, and unmistakably you.
COMMUNICATION STRATEGY
The communication strategy is where we define how your brand speaks to the world, the tone, the rhythm, and the personality behind every word, image, and gesture. It’s about translating the brand’s essence into consistent and meaningful conversations across all channels, from social media and website copy to press releases, collaborations, and client interactions.
My goal in this phase is to create a clear and actionable framework that helps anyone representing the brand communicate with the same voice, one that feels authentic, aligned, and instantly recognizable. It’s not just about what we say but about how we make people feel through every message we share.
PRODUCT DEVELOPMENT STRATEGY
The product development strategy focuses on shaping or refining the products and experiences that bring the brand to life. It’s about making sure that every product, service, or offering reflects the brand’s identity and values, not just in how it looks, but in how it feels and performs.
In this phase, we explore how each product connects to the overall story, what it communicates, and how it supports the long-term vision of the brand. My goal is to ensure that every new development feels intentional, aligned, and naturally part of the same ecosystem, so that the brand grows coherently and beautifully over time.
BRAND IDENTITY
The brand identity is the heart of it all, the visual and emotional expression of who you are, whether we’re talking about a business or a personal brand. It’s how your essence translates into shapes, colors, words, and experiences that people instantly recognize and connect with.
This phase is about defining what makes the brand unique, how it should look, sound, and feel across every touchpoint. My goal is to capture the true personality behind the brand and bring it to life in a way that feels authentic, timeless, and aligned with the larger vision, so that everything that follows builds naturally from this foundation.
PERSONAL VISUAL ALIGNMENT
The personal brand alignment is about ensuring that you, as a brand yourself, are fully in tune with your own values — and equally aligned with the business or brand you represent. When these two worlds reflect and strengthen one another, they create a powerful, coherent story that feels authentic and magnetic.
This phase explores how your personal presence — visually, aesthetically, and through communication — can naturally build upon and enhance the main brand. We look at how you show up: your visual style, your tone of voice, your core messages, and how they all contribute to the larger narrative. My goal is to create harmony between the personal and professional identities, so that together they elevate the brand’s perception and deepen its impac
PHOTO SESSION GUIDANCE
Photo Session Guidance is about making sure every image,whether it’s for you personally or for your brand truly reflects who you are and what you want to communicate. A photoshoot can often feel intimidating or uncertain, but with the right direction, it becomes a creative and empowering experience.
My role is to guide you through the entire process with both aesthetic sensitivity and strategic vision. From choosing the right mood, setting, outfits, and photographer, to defining the energy and story behind each shot, I help ensure everything aligns with your personal essence or brand identity. The result is a collection of images that not only look beautiful but also feel authentic, cohesive, and deeply aligned with the story you want to tell.
BUSINESS TREND UPDATE
The business trend update is about staying aware of what’s happening around us, understanding how the world, the market, and consumer behavior are evolving, and how these shifts might influence or inspire the brand’s next moves.
This phase brings a fresh perspective on emerging trends, aesthetic directions, and strategic opportunities relevant to your business. My goal is to identify what truly resonates with your brand’s DNA, so we can adapt intelligently rather than react impulsively, keeping the brand current, inspired, and one step ahead while remaining true to its core identity.
BUSINESS LAUNCH STRATEGY
The business launch strategy is where everything we’ve built comes together and meets the world for the first time. It’s the moment when the brand takes its first public step, with clarity, confidence, and a clear sense of purpose.
This phase focuses on crafting a smart and emotionally resonant launch plan: defining the key messages, timing, visuals, tone, and experiences that will introduce the brand in the most impactful way. My goal is to ensure that the launch doesn’t just create visibility, but connection, that it positions the brand powerfully, tells a compelling story, and sets the foundation for lasting growth.
ENTREPRENEUR GUIDANCE - FROM IDEA TO REALITY
Entrepreneur Guidance – From Idea to Reality is about walking alongside you through one of the most delicate and defining moments of your journe, launching or repositioning your business. These stages can often feel overwhelming, filled with countless decisions and emotions, and having someone who truly listens and understands both you and your vision makes all the difference.
My role here is to be that steady presence, guiding you with business expertise and creative clarity, helping you keep your eyes on the bigger picture, stay anchored in your values, and make decisions that align with your brand’s true direction. I know every step of this process, what needs to be done, and when. I can walk you through it with structure, warmth, and care, while keeping faith and optimism alive, even when things feel uncertain.
BUSINESS AUTHENTICITY
The first step will be an introduction and immersion into the universe of your business , a phase where I’ll be asking lots of questions to help all of us better understand how it all began and why, how it’s evolved over time, and, most importantly, where you want it to go next.
I strongly believe that a business’s identity and direction are, in many ways, a reflection of its founder. So many of these questions will naturally blend strategic business aspects with more personal ones, your ambitions, desires, and the way you relate to your brand and vision.
My goal throughout this process is to guide us toward uncovering the true intentions behind the business. to understand deeply what we want to achieve and then translate that into a set of guiding “rules” or a brand playbook. This document will become your long-term brand bible, helping steer and align every future business decision.
This first step includes a series of brand immersion sessions, conversations, interviews, and questionnaires, followed by moodboard creation and a deep exploration of the business essence. From there, we’ll move on to defining the brand’s direction, identity, and building this foundational playbook together.
BUSINESS VISUAL ALIGNMENT
The second step is where things get practical. This is when we start bringing the new identity to life and applying it across different touchpoints, from the website, to product design, presentation layouts, and the Instagram page, launching events and photosessions. This can even mean creating the right briefings and keeping in touch with architects, and other partners to make sure the results are in line with the new identity.
My role here is to make sure that every creative and strategic decision we make during this phase stays true to the brand’s identity, that everything feels cohesive, intentional, and unmistakably you.
COMMUNICATION STRATEGY
The communication strategy is where we define how your brand speaks to the world, the tone, the rhythm, and the personality behind every word, image, and gesture. It’s about translating the brand’s essence into consistent and meaningful conversations across all channels, from social media and website copy to press releases, collaborations, and client interactions.
My goal in this phase is to create a clear and actionable framework that helps anyone representing the brand communicate with the same voice, one that feels authentic, aligned, and instantly recognizable. It’s not just about what we say but about how we make people feel through every message we share.
PRODUCT DEVELOPMENT STRATEGY
The product development strategy focuses on shaping or refining the products and experiences that bring the brand to life. It’s about making sure that every product, service, or offering reflects the brand’s identity and values, not just in how it looks, but in how it feels and performs.
In this phase, we explore how each product connects to the overall story, what it communicates, and how it supports the long-term vision of the brand. My goal is to ensure that every new development feels intentional, aligned, and naturally part of the same ecosystem, so that the brand grows coherently and beautifully over time.
BRAND IDENTITY
The brand identity is the heart of it all, the visual and emotional expression of who you are, whether we’re talking about a business or a personal brand. It’s how your essence translates into shapes, colors, words, and experiences that people instantly recognize and connect with.
This phase is about defining what makes the brand unique, how it should look, sound, and feel across every touchpoint. My goal is to capture the true personality behind the brand and bring it to life in a way that feels authentic, timeless, and aligned with the larger vision, so that everything that follows builds naturally from this foundation.
PERSONAL VISUAL ALIGNMENT
The personal brand alignment is about ensuring that you, as a brand yourself, are fully in tune with your own values — and equally aligned with the business or brand you represent. When these two worlds reflect and strengthen one another, they create a powerful, coherent story that feels authentic and magnetic.
This phase explores how your personal presence — visually, aesthetically, and through communication — can naturally build upon and enhance the main brand. We look at how you show up: your visual style, your tone of voice, your core messages, and how they all contribute to the larger narrative. My goal is to create harmony between the personal and professional identities, so that together they elevate the brand’s perception and deepen its impac
PHOTO SESSION GUIDANCE
Photo Session Guidance is about making sure every image,whether it’s for you personally or for your brand truly reflects who you are and what you want to communicate. A photoshoot can often feel intimidating or uncertain, but with the right direction, it becomes a creative and empowering experience.
My role is to guide you through the entire process with both aesthetic sensitivity and strategic vision. From choosing the right mood, setting, outfits, and photographer, to defining the energy and story behind each shot, I help ensure everything aligns with your personal essence or brand identity. The result is a collection of images that not only look beautiful but also feel authentic, cohesive, and deeply aligned with the story you want to tell.
BUSINESS TREND UPDATE
The business trend update is about staying aware of what’s happening around us, understanding how the world, the market, and consumer behavior are evolving, and how these shifts might influence or inspire the brand’s next moves.
This phase brings a fresh perspective on emerging trends, aesthetic directions, and strategic opportunities relevant to your business. My goal is to identify what truly resonates with your brand’s DNA, so we can adapt intelligently rather than react impulsively, keeping the brand current, inspired, and one step ahead while remaining true to its core identity.
BUSINESS LAUNCH STRATEGY
The business launch strategy is where everything we’ve built comes together and meets the world for the first time. It’s the moment when the brand takes its first public step, with clarity, confidence, and a clear sense of purpose.
This phase focuses on crafting a smart and emotionally resonant launch plan: defining the key messages, timing, visuals, tone, and experiences that will introduce the brand in the most impactful way. My goal is to ensure that the launch doesn’t just create visibility, but connection, that it positions the brand powerfully, tells a compelling story, and sets the foundation for lasting growth.
ENTREPRENEUR GUIDANCE - FROM IDEA TO REALITY
Entrepreneur Guidance – From Idea to Reality is about walking alongside you through one of the most delicate and defining moments of your journe, launching or repositioning your business. These stages can often feel overwhelming, filled with countless decisions and emotions, and having someone who truly listens and understands both you and your vision makes all the difference.
My role here is to be that steady presence, guiding you with business expertise and creative clarity, helping you keep your eyes on the bigger picture, stay anchored in your values, and make decisions that align with your brand’s true direction. I know every step of this process, what needs to be done, and when. I can walk you through it with structure, warmth, and care, while keeping faith and optimism alive, even when things feel uncertain.
AS SEEN IN
AS SEEN IN
AS SEEN IN
AS SEEN IN
COOL PROJECTS I LOVED WORKING ON
COOL PROJECTS I LOVED WORKING ON
COOL PROJECTS I LOVED WORKING ON
COOL PROJECTS I LOVED WORKING ON
BUSINESS LAUNCH STRATEGY
AVOCADOO
PROJECT LAUNCH
MOON + CHAPEL
PROJECT LAUNCH
MOON + CHAPEL
PROJECT DEVELOPMENT
MOON + CHAPEL
PROJECT DEVELOPMENT
MOON + CHAPEL
PRODUCT PHOTO SESSION
AVOCADOO
PRODUCT PHOTO SESSION
AVOCADOO
BRAND IDENTITY
Laura Coman
BRAND IDENTITY
Laura Coman
CONCEPT AND DIRECTION
AVOCADOO
CONCEPT AND DIRECTION
AVOCADOO
PRODUCT LUNCH
AVOCADOO
PRODUCT LUNCH
AVOCADOO
PROJECT AND DIRECTION
MOON + CHAPEL
PROJECT AND DIRECTION
MOON + CHAPEL
PROJECT AND DIRECTION
L'Eclat
PROJECT AND DIRECTION
L'Eclat
BUSINESS LAUNCH STRATEGY
The FOOD Project
BUSINESS LAUNCH STRATEGY
MiSo Architects
BUSINESS LAUNCH STRATEGY
Title
2024
The FOOD Project
COMMUNICATION STRATEGY
AVOCADOO
BUSINESS LAUNCH STRATEGY
PANACEA URBAN
APOTHECARY
PRODUCT PHOTO SESSION
AVOCADOO
BUSINESS LAUNCH STRATEGY
AVOCADOO
BUSINESS LAUNCH STRATEGY
AVOCADOO
PROJECT LAUNCH
MOON + CHAPEL
PROJECT LAUNCH
MOON + CHAPEL
PROJECT DEVELOPMENT
MOON + CHAPEL
PROJECT DEVELOPMENT
MOON + CHAPEL
PRODUCT PHOTO SESSION
AVOCADOO
PRODUCT PHOTO SESSION
AVOCADOO
BRAND IDENTITY
Laura Coman
BRAND IDENTITY
Laura Coman
CONCEPT AND DIRECTION
AVOCADOO
CONCEPT AND DIRECTION
AVOCADOO
PRODUCT LUNCH
AVOCADOO
PRODUCT LUNCH
AVOCADOO
PROJECT AND DIRECTION
MOON + CHAPEL
PROJECT AND DIRECTION
MOON + CHAPEL
PROJECT AND DIRECTION
L'Eclat
PROJECT AND DIRECTION
L'Eclat
BUSINESS LAUNCH STRATEGY
The FOOD Project
BUSINESS LAUNCH STRATEGY
MiSo Architects
BUSINESS LAUNCH STRATEGY
Title
2024
The FOOD Project
COMMUNICATION STRATEGY
AVOCADOO
BUSINESS LAUNCH STRATEGY
PANACEA URBAN
APOTHECARY
PRODUCT PHOTO SESSION
AVOCADOO
COMMUNICATION STRATEGY
AVOCADOO
BUSINESS LAUNCH STRATEGY
PANACEA URBAN
APOTHECARY
PRODUCT PHOTO SESSION
AVOCADOO
BUSINESS LAUNCH STRATEGY
Title
2024
The FOOD Project
COMMUNICATION STRATEGY
AVOCADOO
BUSINESS LAUNCH STRATEGY
PANACEA URBAN
APOTHECARY
PRODUCT PHOTO SESSION
AVOCADOO
BUSINESS LAUNCH STRATEGY
Title
2024
The FOOD Project
Moments when you might need my services
Your business is still doing well, and you’re proud of the legacy you’ve built, but the market around you has evolved.
Competition has become stronger, trends are shifting, and the audience no longer responds the way it once did. What you need: You need to go through a Business Authenticity Process, where I immerse myself fully in your brand, talk to you and your team, understand your history, your values, and what makes your story unique. Then, we move into a Trend Update, where I research the newest directions in your industry, identify what truly resonates with your DNA, and adapt those trends intelligently. Finally, we realign everything visually and strategically through a Brand Identity Refresh and Visual Alignment, so your communication and presence reflect the evolved version of who you are today.
You’re about to launch a new business or reposition an existing one, and the pressure feels heavy.
You’re filled with ideas but unsure how to bring them together coherently and confidently. What you need: You need Entrepreneur Guidance – From Idea to Reality. I’ll walk with you every step of the way, helping you make the right strategic choices, guiding you with business expertise and creative direction, and ensuring everything remains aligned with your values and long-term vision. We’ll build your Business Launch Strategy, define your Brand Identity, and translate it into tangible elements like your website, tone of voice, and visual universe.
You’re the face of your brand, and you want to align your personal image with the business you represent.
You feel a slight disconnection between who you are and what your audience perceives. What you need: You need Personal Brand Alignment. We’ll explore your values, aesthetic, and communication style to make sure your personal presence, visually and verbally, adds value to your business. We’ll refine your messaging, tone, and overall look, ensuring harmony between your personal brand and your company’s identity.
You’re planning a brand or product launch and want it to feel intentional, elegant, and true to your vision.
You want the world to see not just what you’ve created, but the meaning behind it. What you need: You need a Business Launch Strategy. Together, we’ll define the concept, tone, and sequence of the launch, from visuals and communication to experiences and collaborations. We’ll ensure every detail is aligned with your brand essence, creating impact and connection, not just visibility.
You feel your brand presence is strong online but not fully alive offline.
You’d love to create experiences that people remember, events that feel like your brand. What you need: You need Event Concepts. We’ll design experiences that translate your story into emotion, through setting, atmosphere, and storytelling. Whether it’s an intimate dinner or a large-scale launch, each event will carry your brand’s DNA in every gesture, color, and moment.
You want to update your brand imagery, for a campaign, your website, or your personal profile and want it to feel aligned and intentional.
You’ve done photo sessions before, but something always felt a bit “off” or inconsistent. What you need: You need Photo Session Guidance. I’ll guide you through the process from concept to execution, defining the mood, setting, photographer, outfits, and story behind each image, ensuring the visuals truly express your essence or brand identity.
You want to stay ahead of the curve.
You’re doing well but want to anticipate what’s next — new directions, new client needs, new aesthetics. What you need: You need a Business Trend Update. I’ll analyze the latest cultural, design, and consumer shifts relevant to your field, and filter them through your brand’s essence, so you evolve intelligently, not reactively.
You’ve lost a bit of excitement about your business, and things feel stagnant.
You want to reconnect with your purpose and rediscover the energy that once drove you. What you need: You need a Brand Identity Reconnection process, revisiting your story, redefining your “why,” and bringing back clarity through an updated Communication Strategy and Visual Direction that reignite your enthusiasm.
Your business is still doing well, and you’re proud of the legacy you’ve built, but the market around you has evolved.
Competition has become stronger, trends are shifting, and the audience no longer responds the way it once did. What you need: You need to go through a Business Authenticity Process, where I immerse myself fully in your brand, talk to you and your team, understand your history, your values, and what makes your story unique. Then, we move into a Trend Update, where I research the newest directions in your industry, identify what truly resonates with your DNA, and adapt those trends intelligently. Finally, we realign everything visually and strategically through a Brand Identity Refresh and Visual Alignment, so your communication and presence reflect the evolved version of who you are today.
You’re about to launch a new business or reposition an existing one, and the pressure feels heavy.
You’re filled with ideas but unsure how to bring them together coherently and confidently. What you need: You need Entrepreneur Guidance – From Idea to Reality. I’ll walk with you every step of the way, helping you make the right strategic choices, guiding you with business expertise and creative direction, and ensuring everything remains aligned with your values and long-term vision. We’ll build your Business Launch Strategy, define your Brand Identity, and translate it into tangible elements like your website, tone of voice, and visual universe.
You’re the face of your brand, and you want to align your personal image with the business you represent.
You feel a slight disconnection between who you are and what your audience perceives. What you need: You need Personal Brand Alignment. We’ll explore your values, aesthetic, and communication style to make sure your personal presence, visually and verbally, adds value to your business. We’ll refine your messaging, tone, and overall look, ensuring harmony between your personal brand and your company’s identity.
You’re planning a brand or product launch and want it to feel intentional, elegant, and true to your vision.
You want the world to see not just what you’ve created, but the meaning behind it. What you need: You need a Business Launch Strategy. Together, we’ll define the concept, tone, and sequence of the launch, from visuals and communication to experiences and collaborations. We’ll ensure every detail is aligned with your brand essence, creating impact and connection, not just visibility.
You feel your brand presence is strong online but not fully alive offline.
You’d love to create experiences that people remember, events that feel like your brand. What you need: You need Event Concepts. We’ll design experiences that translate your story into emotion, through setting, atmosphere, and storytelling. Whether it’s an intimate dinner or a large-scale launch, each event will carry your brand’s DNA in every gesture, color, and moment.
You want to update your brand imagery, for a campaign, your website, or your personal profile and want it to feel aligned and intentional.
You’ve done photo sessions before, but something always felt a bit “off” or inconsistent. What you need: You need Photo Session Guidance. I’ll guide you through the process from concept to execution, defining the mood, setting, photographer, outfits, and story behind each image, ensuring the visuals truly express your essence or brand identity.
You want to stay ahead of the curve.
You’re doing well but want to anticipate what’s next — new directions, new client needs, new aesthetics. What you need: You need a Business Trend Update. I’ll analyze the latest cultural, design, and consumer shifts relevant to your field, and filter them through your brand’s essence, so you evolve intelligently, not reactively.
You’ve lost a bit of excitement about your business, and things feel stagnant.
You want to reconnect with your purpose and rediscover the energy that once drove you. What you need: You need a Brand Identity Reconnection process, revisiting your story, redefining your “why,” and bringing back clarity through an updated Communication Strategy and Visual Direction that reignite your enthusiasm.
Your business is still doing well, and you’re proud of the legacy you’ve built, but the market around you has evolved.
Competition has become stronger, trends are shifting, and the audience no longer responds the way it once did. What you need: You need to go through a Business Authenticity Process, where I immerse myself fully in your brand, talk to you and your team, understand your history, your values, and what makes your story unique. Then, we move into a Trend Update, where I research the newest directions in your industry, identify what truly resonates with your DNA, and adapt those trends intelligently. Finally, we realign everything visually and strategically through a Brand Identity Refresh and Visual Alignment, so your communication and presence reflect the evolved version of who you are today.
You’re about to launch a new business or reposition an existing one, and the pressure feels heavy.
You’re filled with ideas but unsure how to bring them together coherently and confidently. What you need: You need Entrepreneur Guidance – From Idea to Reality. I’ll walk with you every step of the way, helping you make the right strategic choices, guiding you with business expertise and creative direction, and ensuring everything remains aligned with your values and long-term vision. We’ll build your Business Launch Strategy, define your Brand Identity, and translate it into tangible elements like your website, tone of voice, and visual universe.
You’re the face of your brand, and you want to align your personal image with the business you represent.
You feel a slight disconnection between who you are and what your audience perceives. What you need: You need Personal Brand Alignment. We’ll explore your values, aesthetic, and communication style to make sure your personal presence, visually and verbally, adds value to your business. We’ll refine your messaging, tone, and overall look, ensuring harmony between your personal brand and your company’s identity.
You’re planning a brand or product launch and want it to feel intentional, elegant, and true to your vision.
You want the world to see not just what you’ve created, but the meaning behind it. What you need: You need a Business Launch Strategy. Together, we’ll define the concept, tone, and sequence of the launch, from visuals and communication to experiences and collaborations. We’ll ensure every detail is aligned with your brand essence, creating impact and connection, not just visibility.
You feel your brand presence is strong online but not fully alive offline.
You’d love to create experiences that people remember, events that feel like your brand. What you need: You need Event Concepts. We’ll design experiences that translate your story into emotion, through setting, atmosphere, and storytelling. Whether it’s an intimate dinner or a large-scale launch, each event will carry your brand’s DNA in every gesture, color, and moment.
You want to update your brand imagery, for a campaign, your website, or your personal profile and want it to feel aligned and intentional.
You’ve done photo sessions before, but something always felt a bit “off” or inconsistent. What you need: You need Photo Session Guidance. I’ll guide you through the process from concept to execution, defining the mood, setting, photographer, outfits, and story behind each image, ensuring the visuals truly express your essence or brand identity.
You want to stay ahead of the curve.
You’re doing well but want to anticipate what’s next — new directions, new client needs, new aesthetics. What you need: You need a Business Trend Update. I’ll analyze the latest cultural, design, and consumer shifts relevant to your field, and filter them through your brand’s essence, so you evolve intelligently, not reactively.
You’ve lost a bit of excitement about your business, and things feel stagnant.
You want to reconnect with your purpose and rediscover the energy that once drove you. What you need: You need a Brand Identity Reconnection process, revisiting your story, redefining your “why,” and bringing back clarity through an updated Communication Strategy and Visual Direction that reignite your enthusiasm.
Your business is still doing well, and you’re proud of the legacy you’ve built, but the market around you has evolved.
Competition has become stronger, trends are shifting, and the audience no longer responds the way it once did. What you need: You need to go through a Business Authenticity Process, where I immerse myself fully in your brand, talk to you and your team, understand your history, your values, and what makes your story unique. Then, we move into a Trend Update, where I research the newest directions in your industry, identify what truly resonates with your DNA, and adapt those trends intelligently. Finally, we realign everything visually and strategically through a Brand Identity Refresh and Visual Alignment, so your communication and presence reflect the evolved version of who you are today.
You’re about to launch a new business or reposition an existing one, and the pressure feels heavy.
You’re filled with ideas but unsure how to bring them together coherently and confidently. What you need: You need Entrepreneur Guidance – From Idea to Reality. I’ll walk with you every step of the way, helping you make the right strategic choices, guiding you with business expertise and creative direction, and ensuring everything remains aligned with your values and long-term vision. We’ll build your Business Launch Strategy, define your Brand Identity, and translate it into tangible elements like your website, tone of voice, and visual universe.
You’re the face of your brand, and you want to align your personal image with the business you represent.
You feel a slight disconnection between who you are and what your audience perceives. What you need: You need Personal Brand Alignment. We’ll explore your values, aesthetic, and communication style to make sure your personal presence, visually and verbally, adds value to your business. We’ll refine your messaging, tone, and overall look, ensuring harmony between your personal brand and your company’s identity.
You’re planning a brand or product launch and want it to feel intentional, elegant, and true to your vision.
You want the world to see not just what you’ve created, but the meaning behind it. What you need: You need a Business Launch Strategy. Together, we’ll define the concept, tone, and sequence of the launch, from visuals and communication to experiences and collaborations. We’ll ensure every detail is aligned with your brand essence, creating impact and connection, not just visibility.
You feel your brand presence is strong online but not fully alive offline.
You’d love to create experiences that people remember, events that feel like your brand. What you need: You need Event Concepts. We’ll design experiences that translate your story into emotion, through setting, atmosphere, and storytelling. Whether it’s an intimate dinner or a large-scale launch, each event will carry your brand’s DNA in every gesture, color, and moment.
You want to update your brand imagery, for a campaign, your website, or your personal profile and want it to feel aligned and intentional.
You’ve done photo sessions before, but something always felt a bit “off” or inconsistent. What you need: You need Photo Session Guidance. I’ll guide you through the process from concept to execution, defining the mood, setting, photographer, outfits, and story behind each image, ensuring the visuals truly express your essence or brand identity.
You want to stay ahead of the curve.
You’re doing well but want to anticipate what’s next — new directions, new client needs, new aesthetics. What you need: You need a Business Trend Update. I’ll analyze the latest cultural, design, and consumer shifts relevant to your field, and filter them through your brand’s essence, so you evolve intelligently, not reactively.
You’ve lost a bit of excitement about your business, and things feel stagnant.
You want to reconnect with your purpose and rediscover the energy that once drove you. What you need: You need a Brand Identity Reconnection process, revisiting your story, redefining your “why,” and bringing back clarity through an updated Communication Strategy and Visual Direction that reignite your enthusiasm.